SEO and Marketing Technology
What is Lead Generation & Lead Nurturing?
According to Wikipedia, “In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.”
The same article says that lead nurturing “ is the process of continuously contacting the potential buyer to update information and to improve the knowledge of the customer throughout the buying process.
For simplification, I use lead generation (or lead gen) to mean both lead generation AND lead nurturing.
How Can Lead Generation & Lead Nurturing Help Your Business?
Lead generation and lead nurturing can be automated to get more qualified leads or customers into your store, onto your ecommerce website, signing up for your newsletter, or calling for information.
Why Should You Care About Lead Generation and Lead Nurturing?
Lead generation and lead nurturing will get more potential clients in your sales funnel and nurture them as potential clients. You still have to close the deal once they walk in your store, or call you about your services. But they will be warm leads that have already showed interest in your product of business.
How Can I Help You Generate and Nurture Leads?
When I was in real estate, I paid for many services in a piecemeal fashion without getting any results: Google and Bing Ads, Other types of digital advertising, CRMs, email marketing systems, etc.
What I thought was lacking was a simple yet comprehensive system that would provide results, without worrying about all the technical aspects.
I have created a package of search engine optimization (SEO) and email marketing designed to generate leads and nurture leads to get more business in your door.
Based on my experience in real estate, I have created one lead generation and lead nurturing package especially for real estate agents.
I created another package specifically for local business based on my small business experience. This package is ideally suited for a local store-front business: florist, bakery, yoga studio, gym, etc. Any type of business on main street that someone would walk in to browse, make a purchase, or enjoy an experience you offer like yoga, massage, or working out. Learn More
Lead Generation Package for Real Estate Agents
- Website with basic informational pages
- Local SEO directory registration including Google My Business & Bing Places
- Landing Page(s) for email marketing campaigns designed to bring more leads or subscribers to your site – buyer, seller, up-sizing, down-sizing, open-house, moving-into-town campaigns, etc.
- Email marketing – Buyer and Seller email drip campaigns with series of emails to nurture your leads
- Monthly Newsletter – email content writing, and publication of the newsletter
- Launch setup call to get you fully setup and a weekly call to make sure you are getting the most out of the system.
Lead Generation Package for Local Business
- Site Audit
- Keyword research and competitor analysis
- Local SEO Tuneup
- An email marketing campaign(s) with a landing page to generate new leads and nurture those leads
- A monthly newsletter
- A monthly blog post