Lead Generation Through Digital Marketing

What is Email Marketing VS Marketing Automation

Email Marketing

Email marketing is using email as a marketing tool. It might be sending a monthly newsletter or an occasional special offer to your clients.

Marketing automation

Marketing automation goes a step further and uses a system to automate your marketing by email. It is generally designed to nurture leads and to keep your clients or audience engaged. Marketing automation might mean sending a series of emails to introduce your business to a new client after they signup for your newsletter or to receive a special promotion.

Depending on your client’s actions (e.g. they did or didn’t open and email, or they clicked on a link in an email to request more information), you can send them a different series of message or communications. You can use it to try to re-engage with clients who you haven’t heard from in a while.

Where SEO is about generating a lead, and getting them into the top of your sales funnel, marketing automation is about nurturing those leads through your sales funnel so that they are ready to make a purchase or engage with you somehow.

These are some other ways you can generate leads and keep your audience or clients engaged with email marketing and marketing automation.

Tailor your newsletters to the subscriber’s interests
Automate email campaigns based on specific landing pages
Tailor content and sales offers based on specific subscriber interests and behaviors (segmentation)
Not only gain new leads but keep existing leads more engaged and more likely to convert to clients or subscribers

New tools are available to automate your marketing and to make your communication relevant and specific to all your various groups of clients. If you are a real estate agent, for example, you can have different email campaigns for sellers and buyers. Even more specifically, you can target first time buyers, or sellers looking to downsize for retirement, etc.

Google Ads/ Pay-Per-Click (PPC)

After you get your website search engine optimized and would like to look at gaining some paid traffic, I can help you with an advertising strategy with Google Ads.

Social Media Marketing

Create a true following and drive customer engagement to your website through social media management. I partner with a top digital marketing agency Avenir Thinking, Inc.