Results that show up in the books.

Every engagement is measured against the same standard: did the work move revenue, leads, or attributable outcomes the client can see on their own dashboard? Below is the work that's been approved for publication.

Featured · Planet Apparel

From Guesswork to Clarity: Connecting Marketing Leads to Real Revenue

10×
Google Ads ROAS over 8 months
465
Attributed leads in Q1 2026
4
Months matched to the books, to the dollar

Planet Apparel — a custom-printed apparel company — generates leads through quote requests and phone calls, then closes deals over email. Their books showed revenue, but their marketing dashboards couldn't connect a sale back to the channel that drove it.

We deployed WhatConverts on the site to capture every inbound lead with its full marketing source, then matched each lead against Printavo order records monthly by email address. The result: revenue attribution that reconciled to internal accounting for four consecutive months — and the confidence, in CFO Kelly Cameron's words, to increase ad spend with real evidence behind it.

Industry: Custom apparel & branded merch Engagement: Sept 2025 – Apr 2026 Services: Attribution, Google Ads, Tracking
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Additional case studies are added as engagements complete and clients approve publication. If you'd like to see an example of work in a specific industry or service area, get in touch and I'll share what's relevant under NDA.

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