AI Visibility & GEO notes.
Short, opinionated posts on getting cited by ChatGPT, Gemini, and Google AI Overviews.
Google's Reminder: SEO Tools Are Helpful, But They Don't Replace Judgment
Google says third-party SEO tools can be useful, but they do not guarantee rankings. Learn how to evaluate SEO advice and prioritize what actually matters.
Continue ReadingMCP: Connecting Your Data to the Future
Learn how the Model Context Protocol (MCP) serves as an open standard enabling AI models to securely connect and communicate directly with your specific business software and internal databases.
Continue ReadingWhat is RAG? (And Why Your Site Needs It)
Discover what Retrieval-Augmented Generation (RAG) is and why your business website needs to be optimized for it to ensure AI models deliver accurate, cited facts about your brand.
Continue ReadingWhy AI Visibility is the New SEO
AI Overviews are rapidly replacing traditional search engine rankings. Learn why optimizing for AI visibility is crucial to stay discoverable online.
Continue ReadingMystery Shopping Your Brand with AI: Seeing What the LLMs See
Learn how to use AI to "mystery shop" your digital presence. See how LLMs evaluate your brand's authority, sentiment, and accuracy compared to competitors.
Continue ReadingThe AI Strategy Assessment vs. The Snapshot: Which Does Your Brand Need?
Discover the difference between a high-level AI Visibility Snapshot and a deeper strategy engagement to optimize how LLMs see and recommend your brand.
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